The largest indie retailer in Charleston can do your whole project in a day

In Business of Home’s series Shop Talk, we chat with owners of home furnishings stores across the country to hear about their hard-won lessons and challenges, big and small. This week we spoke with designer and Charleston native Michael Mitchell, who owns an eponymous shop in the city’s design district.

Opened in 2009, Mitchell’s business has grown steadily, ultimately moving to a massive space in an art deco building on the tourist-thronged King Street. Yet his eye is still trained toward what’s new and next, he explains to BOH, starting with a name change: The interior design services, design center and gallery will soon be known by his full name, Michael Mitchell. Ahead, the designer describes the reason behind the switch, the mantra for his business operations, and how he’s welcoming the influx of new residents to his beloved city.